Aspiring Sports Marketer/Consultant
katie
My Motivation
The dedication and work ethic of a successful businessperson, with the motivational energy of a kid in a candy store. I thrive off the energy of others and easily form new relationships. My philosophy is that with new people come new ideas and thus the best results are reached.
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I am a driven student at Washington University in St. Louis majoring in Marketing with a minor in Business of Sports. Being a committed athlete has taught me teamwork and communication skills, on and off the court. I want to continue that interconnected, high-intensity environment in the workplace.
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I’ve developed a passion for managing and marketing athletes and companies - whether through social media, news outlets, networking, or strategy recommendations. The connection-driven aspect of the sports industry as well as the business industry is extremely enticing to me because I would like to have a career where I can provide solutions or recommendations to businesses or brands to better their company. In short, I want to help companies, brands, or athletes become as successful as they can be.
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I am looking for a full time position in Corporate Partnerships or Sports Marketing once I graduate this spring of 2020 to expand upon my knowledge and passion of the sports industry.
Resume
Katie Sissler
(703) 477-8843
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Address:
1913 Hallmark Lane
Wilmington, NC 28405
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Education:
Washington University in St. Louis, Olin Business School
St. Louis, MO
Candidate for Bachelor of Science in Business Administration
Major: Marketing
Minor: Business of Sports
GPA: 3.4/4.0
Expected Graduation: May 2020
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Experience
Rem and Company
Consulting Analyst â—‹ April 2020 - present
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Company offers free consulting services to small businesses impacted by COVID-19.
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Research industries of focus, analyze industry leaders, and apply findings to develop strategies for clients.
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Vegas Golden Knights, National Hockey League Team
Sales and Service Intern â—‹ June 2019 - August 2019
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Managed data collection and entry to enable sales representatives to execute ticket sales events and close sales.
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Researched and gained a deep understanding of product options resulting in increased targeted ticket sales
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Cold-called and emailed loyal fans to improve customer awareness of the overall VGK organization and processes, reducing the overall number of customer questions prior to sale, increased productivity and simplified sales processes.
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Entered customer tracking data, including contact information and purchases, ensuring clean data for future marketing efforts.
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Networked with all departments to gain a holistic understanding of sports business processes.
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Patrick Rishe, Department Chair, Minor of Business of Sports
Research Assistant â—‹ June 2018 - December 2019
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Identified high-relevance information in Prof. Rishe’s new e-book, and created cross-references, appendices and indexed information to simplify and enhance reader understanding and retention.
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Evaluated sports marketing texts, determined critical information and created learning-oriented PowerPoint slide decks for in-class use.
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Consolidated Professor Rishe’s online articles and media mentions, then built an online database of links to simplify and streamline his public relations and academic partnership efforts.
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Activities
Camp Kesem, National Organization that supports kids whose parents have cancer
Co-Director of Development and Member â—‹ October 2017 - May 2020
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Coordinate fundraisers to help reach our goal of $35,000 for the camp, including: scheduling, collaborating with vendors and partners, establishing member fundraising goals, and tracking funds and expenses.
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T.R.U.T.H. (Teaching Racial Understanding Through Honesty)
Facilitator; Member â—‹ October 2017 - May 2020
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Develop trainings for new members, organize general body meetings, and mediate facilitations for external student groups to help them foster meaningful conversations about race relations throughout the community.
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STL: Student Tour Leaders
Tour Guide and Co-VP of Selections â—‹ October 2016 - May 2020
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·Oversee public relations for STL recruitment, including social media outreach, creating QR code flyers, online content creation, distributing flyers and networking.
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Create recruiting and on-boarding decision structures, including candidate assessment processes, required criteria, and selection processes.
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Lead weekly in-person campus tours for prospective students and parents, providing an overview of the area and resources, and responding to inquiries.
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Pi Rho Mu Entertainment Business Fraternity
Member â—‹January 2020 - May 2020
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Focus on networking and creating key partnerships, becoming experts in the entertainment industry and creating a space where individuals can personally and professionally grow.
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Participate in interview preparation, alumni panels, networking discussions, and learn about industry updates.
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BOSS: Business of Sports Society
Member â—‹ January 2020 - May 2020
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Group of individuals with a passion for the sports industry that focus on networking with industry heads and building on our knowledge on different aspects of the industry.
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My Skills
Interpersonal Communication
Negotiation
Microsoft/Powerpoint
Sports Marketing/Marketing
Research
My Projects
The New York Times
Case Competition
Business Management | April 2017
As an ending to the Olin Business School introductory Management course, I worked on a five person team to develop a solution for The New York Times in a changing newspaper industry. With print subscriptions declining and advertisement revenues minimizing, my group presented a three-pronged strategy to combat the industry trends.
Carolina Hurricanes Case Project
Sports Business Analytics | February 2018
To conclude my Business of Sports Analytics class, I worked on a four person team to develop strategies to improve fan engagement as well as a pricing analysis of the Carolina Hurricanes.
Managerial statistics term paper
Managerial Statistics | April 2018
At the end of my QBA 121 class, I worked on a three person team to develop a statistical term paper containing multiple linear regression to analyze the impact of calorie count in various granola bars.
Textel communication strategy
Management Communications | April 2018
At the end of Management Communications class, me and a team of four others completed a Communication Strategy Report and Presentation for Textel that displayed suggestions on how the company could increase their number of inbound leads.
Sacramento Republic fc case study
Sports Marketing | April 2020
To finish off my Sports Marketing class, me and a team of 7 others completed a Case Study Project for the new Sacramento Republic FC soccer team. With abundant research and diligent work, we came up with models on how Sacramento could approach their season ticket pricing, partnerships, fan engagement, social media marketing, and targeted marketing campaigns.